Agenda Setting:This week, the topic of Agenda Setting was covered in the lecture. He started off by showing a clip that took the mickey out of the format of today's news stories and the way they are reported. As cynical as it was, it was quite true! The content of the lecture was similar to that of last week's News Values. Bruce discusses the four agenda's- these were:
Public Agenda- Topics the community perceive as important.
Policy Agenda- Issues that decision makers believe as salient
Corporate Agenda- what do corporations think to be important e.g Coal Seam Gas
Media Agenda- Issues discussed in the media
Investigative Journalism:
Week 12's lecture looked at Investigative Journalism. Unlike last weeks topic which bored me to death, this one seemed to be relatively engaging. It looked at investigative journalism, which involves a journalists questioning and investigating skills. The idea behind it is to be intelligent, informed and intuitive in its approach critical and thorough journalism. Bruce made the point of 'shoe leather journalism', meaning a journalist is required to get out there as an active participant in search of valuable information for the public's best interest. A huge emphasis was placed on the facts, and interviews, observations, documents,briefings were a means of gaining them. It was also interesting to hear the biggest threat to this kind of journalism is propaganda, which contradicts its primary values.
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