Todays lecture covered the topic of News Values. Bruce started out with a definition. He said News Values are the degree of prominence a media outlet gives to a story, and the attention given to it by and audience who receives it. "If it Bleeds, it Leads", refers to stories with high degrees of tragedy are often the headlining stories. Topics of this include the shooting of superstars, car accidents etc. If its local, it leads- is another phrase used to describe how local stories are most prominent news stories. What I found interesting was the point that editors hold considerable power in the news room, having the ability to choose the stories worthy of public attention. He also discussed various types of news values- these included:
-Negativity
-Coseness to home
-Recency
-Currency
-Continuity
-Uniqueness
No comments:
Post a Comment