Friday 30 March 2012

Media Use and Production Diary


Beginning from the 17th to the 27th of March, I logged my personal media use, considering time periods in which I engaged in my desired media and the different forms of media that were used. The results of this 10 day logging indicate particularly strong trends to engage with music, radio and online media.
The following graph summarises my complete media usage that I logged over the ten day period.
Analysis:
The most noticeable trend is my consistent engagement in the mediums of Facebook, Music, Radio, Internet and mobile use on a day-to-day basis. These findings suggest not only on a heavy reliance on these resources to keep up-to-date-information but reflect a wider social behavioural trend. This is clear when they are compared to the media usage of students from JOUR1111. Students indicated a strong inclination to use social networking sites, primarily Facebook as a social media source, with 95.4% of the cohort doing so. Furthermore, the results show that I engaged in internet use every day over the trial period. This is also reflective of a broader social pattern, as valuable media resources such as news are readily available through this medium. Most of my online time was spent social networking and accessing music through LastFm.com.




The predominant media sources that were used over the designated time period included online media such as Facebook, LastFm.com and General Music listening via PC. This graph summarises my consistent day-to-day media usage, this time showing the amount of hours spent with each media type. I listened to the radio consistently everyday in half-hour doses, granting me access to news and music. Similarly, 82.9% of the JOUR1111 cohort indicated to listen to the radio in their car. This trend indicates that people tend to make use of media resources while on the run for efficiency in their everyday lives. For me, the radio acted as the predominant medium which I accessed news. Furthermore, I am also included in the 128 people to spend 2-3 hours on the internet every day.


Overall Significance of Media Diary:
 In conclusion, this information demonstrates how and when vast media sources are used. My media usage diary reflected a strong tendency to engage predominantly with online media and music for the purpose of leisure, information or news. Moreover, my chosen media types correlate strongly with the survey information collected by fellow peers in JOUR1111.

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