The second lecture kicked off with a primary focus on New News, and delved into the vast mediums of mass communication in the world today. "Old Media", or as Bruce described as a "media platform derived from an industrial paradigm" encompasses types of media created in the late 19th and 20th centuries. These include newspapers, radio, television and magazines. Perhaps the most compelling aspect of today's lecture I found was the point that we have grown into a society particularly dominated by the web. It's Specific uses and manifestations were discussed. The first was web 1.0, which aims to provide information on the web with a big focus on companies. Web 2.0 places a strong emphasis on social groups, networking and the concept that users are producers. Web 3.0 or the "semantic web" places more emphasis on the individual and specific content delivery on the web. This is achieved through the process of meta-tagging. Search history and websites enable the internet to target specific audiences with different kinds of information and advertising. I think a primary limitation of this aspect to the web is its rigid nature of content delivery. It forced me to think over a couple of questions in my head. Is the news I receive on the net of a quality nature? Web 3.0 and online news is quite confined, which is a major limitation in my view. Perhaps "Old Media" is a more appropriate way if we wish to remain better informed.
This video, although quite cynical, really encapsulates the nature of the web and its ability to keep us all connected. It cracked me up, well worth a look!
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